Wednesday, February 07, 2007

CHAVS : The Country House & Vacuous Set

The subject of "chavs" has come up elsewhere in my blogs, and I now want to look at this from a different perspective. I understand that the expression "chav" is widely regarded to be derived from "Council House and Violent". This may be so, but "chav" has come to describe more than this particular group (or class) of people. Indeed the Chav has definitely gone up market (whilst Burberry may have gone down) in my opinion, and, I would suggest, the real Chavs are now as much the "Country House and Vacuous Set" as the "Council House and Violent" type. Indeed, Kate Moss is, I believe, generally regarded to be the Queen of the Chavs. A woman, until recently at least, of few words, she is the incarnation of a certain aesthetic quality closely linked to the zeitgeist of recent years, beautiful, but ultimately rather empty, materialism.

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